These Terms of Service ("Terms") govern your access to and use of the BRE Pulse platform operated by BRE Pulse LLC ("BRE Pulse," "we," "our," or "us") at brepulse.com. By creating an account or ordering a package, you agree to these Terms.
BRE Pulse provides a software-as-a-service (SaaS) platform that enables local government entities, chambers of commerce, and economic development organizations ("Customers") to run a business retention and expansion (BRE) program: a business universe built from imported data, visits and check-ins, risk and growth flags confirmed by a named person, cases and commitments, and board-ready reports, with an AI assistant (Ally) that drafts and suggests but does not decide. Available packages include Essentials, Professional, and Network tiers, priced by the number of businesses tracked.
You must be at least 18 years old and have authority to bind your organization to these Terms. By creating an account, you represent that this is the case.
You are responsible for maintaining the confidentiality of your password and for all activity under your account. Notify us immediately through Support if you suspect unauthorized access. One account may be used per organization.
Fees are charged at the time of purchase or invoice. All prices are in U.S. dollars.
Subscriptions are sold for a term of one, three or five years and do not renew automatically. A term ends on its end date; continuing requires a new signed Order Form, and nothing further is charged unless the Customer signs one. A three- or five-year term is invoiced annually. No rate is held beyond the term purchased.
Money-back guarantee. A Customer may request a refund within ninety (90) days, whichever package and however purchased, provided the required setup steps were completed within thirty (30) days of purchase. The refund is of amounts paid less a non-refundable processing and setup fee of five percent (5%) of those amounts, which covers payment-processing charges that are not returned to BRE Pulse on a refund and the onboarding work already performed. The ninety-day period begins on the date those setup steps are completed. The required steps, and the Customer's progress against them, are shown in the product from first sign-in.
Payments are processed by Stripe, Inc., or by invoice and purchase order for government buyers. By providing payment information, you authorize us to charge the applicable fees.
Each subscription includes a stated number of analyses per calendar month — currently Project Fit Analysis and stakeholder trade-off analysis. The number included is set by the size of the Customer's service area and is published at brepulse.com/pricing and shown in the product, where the Customer can see their own use at any time.
The included number is set substantially above expected use. It exists so that requirements beyond an ordinary program are identified and discussed rather than absorbed silently, and is not intended to constrain normal work. A Customer who reaches it may purchase additional analyses; purchased analyses are added to the Customer's balance, do not expire, and are used only after the monthly inclusion is exhausted.
If the monthly inclusion and any purchased balance are both exhausted, only the analyses named above pause until the next month or until further capacity is purchased. All other functionality continues unaffected, including the business record, map, visits, check-ins, flags, cases, commitments, planning tools, reports, exports and the assistant. Analyses already produced remain available.
Reports are purchased separately and are not counted against, or limited by, the included analyses.
Protection against abnormal use. BRE Pulse maintains a ceiling on automated processing for each organization, set well above any level a Customer is expected to reach. It exists to protect both parties against runaway, automated or unintended consumption — for example a misconfigured integration. Where that ceiling is reached, BRE Pulse may pause automated processing for that organization, will notify the Customer promptly, and will work with the Customer to restore normal service or to agree additional capacity. Access to the Customer's own data is never withheld under this paragraph.
BRE Pulse may revise the included numbers and the ceiling on notice. Any reduction takes effect at the Customer's next renewal, never mid-term.
Outside the guarantee, fees are not refundable except where the Customer's agreement provides otherwise — for example, a refund of fees prepaid for a period that will not be delivered, as the Master Services Agreement and, for a public body, the Government Customer Addendum provide.
You agree not to:
Our IP. The BRE Pulse platform software, methodology and report design are the exclusive intellectual property of BRE Pulse LLC, protected by U.S. and international copyright law. Your subscription grants you a limited, non-exclusive, non-transferable license to use the platform for your organization during your subscription period. You may not copy, reproduce, distribute, or create derivative works from our software or methodology without our prior written consent.
Your data. You retain ownership of data you provide to the platform (business information, contact lists). We may use aggregated, anonymized data for platform improvement and research purposes.
Ally and other AI features use third-party AI services (Anthropic Claude) to generate drafts, analysis and report narratives based on your organization's data. AI-generated content is provided for informational purposes only. BRE Pulse makes no representations as to the accuracy, completeness, or suitability of AI-generated content for any specific purpose. You are responsible for reviewing and validating any AI-generated recommendations before acting on them.
THE PLATFORM IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. We do not warrant that the platform will be error-free, uninterrupted, or free of harmful components.
TO THE MAXIMUM EXTENT PERMITTED BY LAW, BRE PULSE'S TOTAL LIABILITY TO YOU FOR ANY CLAIM ARISING FROM OR RELATED TO THESE TERMS OR THE SERVICE SHALL NOT EXCEED THE AMOUNT YOU PAID FOR THE SERVICE IN THE 12 MONTHS PRECEDING THE CLAIM. IN NO EVENT SHALL WE BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES.
You agree to indemnify and hold harmless BRE Pulse and its officers, employees, and agents from any claims, damages, or expenses (including reasonable attorneys' fees) arising from your use of the platform, your violation of these Terms, or your violation of any third-party rights.
These Terms are governed by the laws of the State of Michigan, without regard to conflict of law principles. Any dispute shall be resolved exclusively in the state or federal courts located in Michigan, and you consent to personal jurisdiction in those courts.
We may update these Terms from time to time. When we do, we will revise the "Last Updated" date above. Continued use of the platform after changes take effect constitutes your acceptance of the revised Terms.
Questions about these Terms? Contact us:
BRE Pulse LLC
Through Support
Know your businesses. Keep them. Help them grow.
BRE Pulse is the business retention CRM for economic development: townships, cities, counties, chambers and EDOs.